Situation
Dr. B connected excess COVID-19 vaccines with people who wanted shots. Short codes enabled messaging that scaled up quickly to a broad audience, including underserved populations.
Results
In a situation where time, trust and access are critical, trusted short codes are helping Dr. B connect life-saving vaccines to people who need them--no smartphone required. Thorough, familiar text messages notify participants of vaccine availability and remind them of appointments—an important task given that healthcare appointments can have a 10%-20% no-show rate.
Solution
After providing brief vaccine eligibility data and opting in online, participants receive all future communications by text message, including availability notifications and appointment reminders.
