YMCA of Greater Grand Rapids initiated a program to educate parents about the importance of a healthy diet and exercise. However, it struggled to find an effective way to contact parents. In particular, the organization wanted to boost attendance at its free exercise classes.
The YMCA chose to use short codes to connect with its community's parents via text messaging.
Using a customized campaign, the YMCA began text messaging recipe suggestions, physical activity reminders and encouragement to eat more fruits and vegetables to parents who opted in to receiving text messages.
The program was soon expanded to send reminders, suggestions and cancellation notices to class participants.
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