Skip to main content

Partners Overview

Partners Overview

Ensure Campaign Success with a Partner

Are you looking for a way to boost customer engagement and connect with your audience? Short codes fit in with your existing marketing campaigns seamlessly. While the short code itself is easy to lease, you will need to consider application management, campaign creation and message optimization before using the short code. That’s why it is critical to partner with the right companies to ensure your text message marketing campaigns are successful, impactful and launch without a hitch.

Types of partners and their roles:

  • Application Providers can create user experiences and management tools tailored to your marketing campaign objectives.
  • Content Providers can help you optimize your messaging for the wireless space.
  • Aggregators connect applications to wireless service providers so that messages can be delivered between the application and wireless subscribers.

Take a closer look at each partner to learn how you can benefit from their services and then choose your partners for your campaign.


Application Providers

Each message addressed to an active short code is routed to an application. Although you can develop and host applications yourself, there are providers that specialize in software development and hosting for mobile messaging applications. In addition to providing technical expertise, most application providers can advise on best techniques for maximizing participation and campaign results. Most application providers are specialists in a specific type of application, such as voting/polling, marketing or gaming.

short codes application providers
short codes content providers


Content Providers

Content providers are the brand marketers behind short code campaigns. They set the campaign objectives, ensure that the brand is being properly represented and make all final decisions regarding the nature and substance of the content and how customers are to be engaged. Then, content providers work with their partners (application providers and aggregators) to bring campaigns to life. 



In most cases, an application provider will select an aggregator to help you establish connections with wireless service provider networks so that messages addressed to your short code can reach your application and your application can reach your customers.

short codes aggregators
Canadian Codes

Canadian Codes

Canadian Codes,, is administered by the Canadian Wireless Telecommunications Association (CWTA).  The CWTA has been chosen to make the Common Short Codes available on behalf of the service providers in Canada, to maintain a current inventory of codes in-use and codes available, and to be the principal point of contact to parties interested in obtaining a common short code. Call 613-233-4888 or email for more information.