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Acceptable Use Policy

This Acceptable Use Policy ("AUP") governs Your use of Short Codes (“SCs”), Your registration of SCs, and any SC campaigns that use SCs registered to You or used by You. As used in this AUP, the term "You" refers to any party that registers a SC; operates a campaign that uses a SC; a party that sells the goods or services advertised with a SC; or any other user or advertiser of a SC, and their employees and agents. 

CTIA-The Wireless Association (“CTIA”), in its capacity as the Administrator of the Short Code Registry ("SCR") monitors compliance with this AUP, and any violations of this AUP by You may result in penalties, including but not limited to the inability to register new SCs or renew existing, SCs and the suspension of SC campaigns on the network(s) of one or more wireless carriers. The SCR and the wireless carriers may impose such penalties without notice to You. The SCR may change this AUP at any time by posting notice of the change on its website

The following requirements apply to your use of SCs:

  1. You will comply with the terms of the Registrant Sublicense Agreement as executed between you and the SC registry provider.
  2. You will comply with the terms of any applicable policies of the wireless carriers, including, but not limited to, the terms of each wireless carrier's documentation regarding SC and short code campaigns.
  3. You will not use a SC for any illegal purpose.
  4. You will not use a SC in a manner that violates the legal rights of any person (including, but not limited to, intellectual property or privacy rights).
  5. You will not use a SC for the purpose of facilitating the sending of spam or other unlawful unsolicited messages to wireless subscribers.
  6. You will not use a SC for the purpose of facilitating the sending of messages that are unlawful, defamatory, obscene, harassing, threatening, abusive, or fraudulent.
  7. You will ensure that your SC program (including all advertising and promotional material) clearly discloses the material terms and conditions of the program, including pricing and fees, in accordance with the requirements contained in the documents referenced in sections (1) and (2) above.
  8. You will ensure that your SC campaign complies with all applicable requirements for consent, opt-in, and opt-out by a wireless subscriber (including those requirements contained in the documents referenced in sections (1) and (2) above.
  9. You will ensure that your SC campaign complies with all applicable requirements for disclosure of fees (including both fees imposed by You and any fees that may be imposed by a wireless carrier) to a wireless subscriber (including those requirements contained in the documents referenced in sections (1) and (2) above.
  10. In any dispute or claim relating to the suspension, termination, non-renewal, or denied application for a SC due to an allegation that an aggregator or any content provider (whether a SC content provider or a campaign content provider) has violated this AUP or failed to keep application information true, current, complete, and accurate, the aggregator or content provider must, prior to bringing an arbitration under the RSA Agreement, complete nonbinding mediation facilitated by the Center for Dispute Settlement, 1666 Connecticut Avenue NW, Washington, DC 20009, or complete a similar nonbinding mediation facilitated by a mediation service that the parties mutually agree to use.

Last Updated September 2018