Short Codes for Engagement

Situation

Mental Health America and Sinch sought a quick-to-launch, broadly accessible, and easy-to-use way to counteract internet trolling and other online negativity with positive, person-to-person texts.

Results

Promoted by media and influences, #TextForHumanity soon attracted users worldwide. The campaign has logged more than 90,000 positive messages to date and supported frontline workers and people in isolation during the COVID-19 pandemic.

Solution

They used a short codes campaign to create #TextForHumanity, the world’s first text messaging switchboard. Any user with a text-enabled phone can opt in and send or receive a positive text message.