Situation
When subway riders in a metropolitan area see something amiss or someone in trouble, they can notify the right people quickly.
Results
With the MyMTPD vanity short code, WMATA extended the reach of its “See Something? Say Something!” campaign with a trusted, easy-to-use communications channel.
Solution
Short codes delivered a solution to customers’ fingertips. Users simply text a message to a short code to alert Transit Police of disturbances.
Stats
83K daily riders (March 2021)
Application
Rider communications
Results
Quick, discreet alerts
Use Cases
Public Safety
